Have your agents adapted to generating business in a socially-distanced world? If not, I promise this is the most important thing you'll read all day.
As we all know, social distancing has turned real estate marketing on its head. This has made face-to-face networking and prospecting, once the traditional mainstays of our business, more difficult than ever before.
The world has shifted to communicating (and selling) through social media - giving your agents a new opportunity to generate business.
But is your social media strategy actually generating results?